Sunday, February 01, 2009

Why we do what we do

As this is written we are six hours away from kickoff; and we thought now was as good a time as any to look at that looks at fans and why they do what they do.

In this item from Time magazine Stanford University researchers Scott S. Wiltermuth and Chip Heath attempt to explain how and why people form groups (e.g. Steelers fans). According to the researchers "[t]he closeness that comes from cheering and rooting together often stays with you when you leave the stadium. "These fans might act more kindly to one another," he says, "and they might be more likely to engage in pro-social behavior such as volunteer tasks, aimed at benefitting the community represented by the team."

So as we collectively scream and cajole the Steelers this afternoon remember, it is all for the greater good.

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